Unconditional permission to eat.

If you’ve spent years dieting, labeling foods as good or bad, feeling guilt and shame when you eat high calorie foods and / or feeling like you have little control around certain foods, this is for you.

Have you ever told yourself you can’t or shouldn't have chocolate, only to find yourself overeating it days later?

Or tried to be “good” all week, then the weekend rolls around and suddenly… all bets are off?

It’s not a lack of willpower. It’s human psychology.

The more we restrict something, the more we crave it. The more we label foods as off-limits, the more we obsess over them.

This is why developing unconditional permission to eat is such a game-changer for your health and fitness goals.

UPTE means:

✔️ Giving yourself permission to eat all foods, without guilt.
✔️ Ditching the all or nothing mindset which then leads to giving up on your goals because there is no food is “off-limits.”
✔️ Instead, we learn to eat in a way that feels good and nourishes our body, rather than swinging between restriction and overeating.

Now, I know what you might be thinking…

"But if I let myself eat whatever I want, I’ll just eat pizza and chocolate all day."

Whilst, yes for some you may be able to do that for a few days, I guarentee you wouldnt be able to do that every day forever more.

Soon enough you will gt bored having the same foods, it won’t feel as exciting, as enjoyable and actually when you remove the restriction:

🍕 That pizza loses its power over you.
🍫 You realise you can eat chocolate without feeling the need to eat the whole block, because you know you can have more whenever you want and you no longer feel the need to eat it all now.
🥦 You naturally start craving nutrient-dense foods because you’re tuning into what actually makes you feel good - because a diet of pizza and chocolate just isn't going to be what makes you feel your best.

Giving yourself permission to eat anything, does not mean you need to eat EVERYTHING.

It means removing the guilt, tuning into your hunger cue, eating until you feel satisfied so you can make balanced choices from a place of self-respect, nourishment, not punishment.

When you’re a busy mum juggling 100 things, the last thing you need is food guilt taking up even more headspace.

So, here a little challenge for you today or this week :

Next time you eat something you used to label as 'bad', pause.

Notice how it feels to eat it without guilt.

And ask yourself : what foods actually makes me feel my best?

Because food isn’t just fuel. It’s comfort, culture, memories, and enjoyment. You deserve to have a healthy relationship with it.